ONLINE PRESENCE AND SOCIAL MEDIA PROPOSAL

Upon analysing your current online presence, with your leader position in mind, I’m sure you share my concern with the fact are you using social media outlets and other online platforms to their max? Most companies still don’t, since digital marketing is still relatively new, and the cost benefit ratio of a strong online presence is still unclear to some. Using online engagement can really support you and your work in many ways if you use them effectively.

What I propose, is a collaboration, within which you will work with an expert in the field who uses these tools daily,thus you will start using social media and online engagement to:

  • increase your over-all online presence
  • connect more frequently to your existing audience
  • attract new audiences
  • connect to other players in the field
  • have others help spread the word about your events, projects, and performances

How would our Social Media and Online Presence collaboration start?

  1. I propose starting with a conversation about your needs and goals around increasing your social media and online presence.  After, I’ll send you a proposal that outlines goals, a plan of action, estimated time-frame for the project, and pricing.  Once you’ve approved the proposal we’ll get started!  Our first conversation is on the house so don’t hesitate to contact me!
  2. After we’ve agreed on all the details I’ll do an evaluation of your current social media and online activities.  We’ll meet and discuss what I found and start implementing changes that will immediately boost your online engagement.  I’ll give you a series of tactics and tips for you to try throughout our process together to reach your goals.
Creative Solutions ; agencija za digitalni marketing

A recommended approach for developing a digital strategy

Using digital marketing without a strategic approach is still commonplace. I’m sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I’m equally sure that many are missing opportunities. Perhaps some of the problems which I’ve listed below are greatest for larger organisations who most urgently need governance. There’s arguably less need for a strategy in a smaller company.
A majority of companies do take a strategic approach to digital. If you don’t have a strategy, or maybe you want to review which business issues are important to include within a strategic review, I’ve lined out the main benefits you will get from a strong online presence that a digital marketing strategy secures.

Reasons why you need a digital marketing strategy

Not having a digital strategy will lead to uncertain strategic goals of what you want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.

You will gain a greater understanding of your online market share

Customer demand for online services may be underestimated if you haven”t researched this. Perhaps more importantly you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications.

Existing and start-up competitors will gain market share

If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors might gain market share.

You will have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

You will get to know your online customers

It’s often said that digital is the “most measureable medium ever”. But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weakpoints and then address them.

The cost/benefit issue

Insufficient resources will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

Even if you do have sufficient resources they may get wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

You’ will be more agile

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic – trialing new approaches to gain or keep their online audiences.

Optimising

Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing.

The digital marketing tools we believe are essential

  1. Modern, high quality web design
  2. Search engine optimization
  3. Social media marketing

WEB DESIGN

I truly believe I don’t need to go into too much detail as to why a website is hugely important for your business…

If I had to name just a few main benefits your particular business would have from a high quality website, they would be :

  1. Presenting a professional and credible image
  2. Being” open for business” 24 h a day
  3. A service showcase
  4. Reaching new markets with a global audience and so on…

We take pride in he fact that our websites :

  1. offer clear and consise content
  2. modern and attractive design
  3. flawless functionality
  4. total responsivnes (looking good on all devices)

Some of the work we’ve done :

SEARCH ENGINE MARKETING

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.

Search Engine Optimization is actually a part of Search Engine Marketing, which includes paid improvement of visibility via Google AdWords.

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SOCIAL MEDIA MARKETING

The impact social media is starting to have is best shown by these numbers :

  • Seventy percent of marketers are expected to spend more on social media ads in 2015 than in 2014.Obviously marketers have recognized that social media advertising is a tool that they’re going to need to understand and use if they’re going to succeed at reaching coveted social media users moving forward. This statistic shows that they’re making a commitment to doing just that.
  • Social media ad spending is likely to exceed $23 billion in 2015. That’s a huge, huge number and shows how big of an impact social media advertising has made in an incredibly short period of time.
  • Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option.
  • Ad recall from sponsored posts on Instagram was 2.9 times higher than Nielsen’s norms for online advertising.
  • In the third quarter of 2015, Facebook brought in $4.3 billion in advertising revenue, up from $2.96 billion the year before. On Facebook, desktop ads have 8.1x higher click-through rates and mobile ads have 9.1x higher click-through rates than normal web ads. Over 90 percent of advertisers and agencies plan to run Facebook video ads next year. This statistic, from a recent report by Mixpo, really shows that Facebook has become the platform of choice for video advertisers. Advertisers and agencies are clearly putting their trust in Facebook for all ad types, even those where Facebook is only now starting to gain a foothold.
  • Among YouTube’s top 100 advertisers, the average spend on advertising has increased 60 percent year-over-year. Despite all of Facebook gains, those who advertise on YouTube continue to increase their spend.
  • 100 percent of the top 100 global brands have run YouTube ads in the past year. YouTube provided us with this valuable look at just how much respect they have amongst big brands. While Facebook is becoming the video advertising tool for every business, YouTube is is still maintaining—and as we saw above, actually increasing—powerful relationships with the biggest brands in the world.

Some of the work we’ve done regarding video marketing :

An example of an Instagram account

(embeded into a website)

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An example of a YouTube video

(embeded into a website)